Article Draft Template (Copy)

Article Draft Template

tags: template

created: {{date:YYYY-MM-DD}}

target pub:

status:

  • planning

  • drafting

  • editing

  • ready

Social Hook Test

Platform: [Twitter/LinkedIn/Substack]

Hook: [10-20 words that force a double-take]

Pattern type: [insider-knowledge/counter-intuitive/open-loop]

Social Hook Template

Headline Options

Primary: [shocking but substantiated claim]

Alt 1: [different angle on same core story]

Alt 2: [more direct/less clickbait version]

Subhead/Lede

[2-3 sentences that deliver on the hook promise while setting up the journey]

Story Architecture

BLUF Intro

The bottom line: [key finding/revelation in 1-2 sentences]

Context setup: [minimum background needed for understanding]

Curiosity gap: [what question will keep them reading?]

Evidence Block 1: [strongest Proof point]

Source level: [primary/secondary/expert opinion]

Persuasion factor: [statistics/testimony/leaked docs/case study]

Connected stubs: stub-name-1 stub-name-2

Evidence Block 2: [supporting evidence]

Source level:

Persuasion factor:

Connected stubs:

Evidence Block 3: [additional proof/context]

Source level:

Persuasion factor:

Connected stubs:

Counter-Perspective

Opposing view: [most credible counterargument]

Source: [who would disagree and why?]

Refutation: [how does evidence address this?]

Implications Section

So what: [why should readers care beyond curiosity?]

What next: [what should readers do with this information?]

Argument Strength Audit

Evidence Hierarchy Check

- [ ] Level 1: Direct documents/primary sources

- [ ] Level 2: Expert analysis/verified reporting

- [ ] Level 3: Credible secondary sources

- [ ] Level 4: Industry insider knowledge

- [ ] Level 5: Educated speculation/context

Credibility Boosters Present

  • Multiple independent sources

  • Official documents/data

  • Expert on-record quotes

  • Verifiable timeline/facts

  • Precedent/historical context

  • Technical analysis backing claims

Persuasion Gaps

Missing elements that would strengthen the argument:

  • Need official response/denial

  • Missing victim/human impact angle

  • Requires technical expert verification

  • Need historical comparison/precedent

  • Missing visual/document evidence

  • Need follow-up investigation

  • Requires legal expert analysis

Social Distribution Plan

Lead Platform: [where to Publish first]

Hook variations:

Twitter: [character-limited version]

LinkedIn: [professional angle]

Newsletter: [subscriber-focused hook]

Viral Factors Present

  • Shocking revelation about known entity

  • David vs Goliath narrative

  • Secret world exposure

  • Future prediction/warning

  • Debunks common assumption

  • Inside access/exclusive info

Publication Strategy

Target outlet:

Pitch angle: [what makes this exclusive/timely for them?]

Similar stories they’ve run:

Editor contact:

Research Archive

Related stubs:

Source documents:

Expert contacts:

Follow-up leads:

Status

Confidence level:

  • high-confidence

  • medium-confidence

  • low-confidence

Ready to pitch:

  • yes

  • # needs-work